About Us

Established in 2021, we redefine luxury in workwear, embodying the essence of our namesake expression: “Watch For Smiling Faces.” This saying reminds us that those who smile in your face may not always have your best interests at heart. Therefore, our brand speaks with an air of caution and wisdom, while still embracing elegance and style. We aim to empower individuals to navigate the professional world with confidence and grace, always mindful of the nuances hidden behind every smile.